Strategy • Program Development
Partnerships • Execution

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Founded in 2012, Upper West Strategies is focused on driving economic opportunity at the intersection of government/education, private industry, and mission-driven organizations.


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UWS employs a rigorous process of information gathering, analysis, recommendations generation and implementation planning. The heart of the UWS information gathering process is direct outreach to key stakeholders through a series of in-depth interviews, which deliver clarity and perspective.

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Program Development

Upon developing an understanding of our clients’ needs and objectives, we work to develop innovative program concepts and package them into a holistic plan that can be implemented to achieve and exceed goals. 

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UWS’s Robbins has over 20 years experience developing partnerships among corporations, non-profits, public sector organizations and the entertainment industry

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Program Execution

The best strategy, program design and partnerships only go so far. Ultimately, impeccable program execution is essential. 

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Our Team

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Richard Robbins is the founder and CEO of Upper West Strategies.

He has extensive experience in strategy, marketing, policy and tech. Robbins has conducted a number of high-level strategy consulting and program development/execution efforts including for the National Society of Black Engineers, New York City’s Department of Education, New York City’s Economic Development Corporation, and other leading mission-driven, governmental, and corporate clients. 

Anita Kishore

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Sharon Albert Kaplan

Our Work

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Selected Client Engagements